ZYBERNO
Stock Report
Updated Aug 30, 2026

BREAD FINANCIAL HOLDINGS, INC. (BFH)

Financial Services • NYSE

$105.74
Bread Financial Holdings Inc. (formerly Alliance Data Systems' card services business) is an American tech-forward financial services company headquartered in Columbus, Ohio, that provides simple, personalized payment and lending solutions. The company issues private label credit cards and co-branded credit cards for retailers and brands including Victoria's Secret, Burlington, Big Lots, and Ulta Beauty, and offers a direct bank product.

Professional Investment Analysis

ZYBERNO SCORE
Is it a great business? Is it getting better?
33.0/100
WEAK BUSINESS
BREAD FINANCIAL HOLDINGS, INC. (BFH) scores 33/100 — weak fundamentals with mixed indicators requiring careful analysis before acting.
📊 How is the Zyberno Score calculated? +
VALUATION SIGNAL
MARGIN OF SAFETY
Is this stock cheap or expensive relative to what the business has historically generated for owners?
Margin of Safety unavailable — insufficient data for the owner-earnings DCF.
Is the market underestimating or overestimating what this business is capable of going forward?
+0.7%
Fairly Priced
💰 How is Margin of Safety calculated? +
📈 How is Brina Gap calculated? +

Critical Financial Health Indicators

Return on Equity (Profitability):GOOD (17.0%)
Debt-to-Equity (Solvency Risk):POOR (1.32x)
Operating Margin (Operational Efficiency):GOOD (17.3%)
Return on Capital (Capital Efficiency):AVERAGE (12.6%)
📊 Valuation Trilogy
Three interconnected metrics for complete valuation analysis
Click any metric for full methodology and detailed analysis
Zyberno's Verdict

BREAD FINANCIAL HOLDINGS, INC. (BFH) stock report — Zyberno Score 33/100 (WEAK BUSINESS). Full financial analysis on Zyberno.

According to Zyberno's DCF model, BREAD FINANCIAL HOLDINGS, INC. (BFH) shows a Brina Gap of +0.7%, which strengthens the case: based on the company's ROIC (12.6%) and reinvestment rate (-15.8%), the business can fundamentally grow at -2.0% — but the current enterprise value implies the market expects -2.7%.

DIVISION I: EXECUTIVE SUMMARY
A. Market Valuation

Market Price & Capitalization (2)

Current Price:105.74
Market Cap:$4.22B

Valuation Multiples (4)

P/B Ratio:1.25x
P/S Ratio:1.07x
Peg Ratio:0.07x

Enterprise Metrics (2)

Enterprise Value:$4.86B
Ev Ebitda Ratio:6.19x

Price Action & Momentum (3)

Momentum Percentile:91 / 100
% of 52-Week High:92.3%
B. Profitability Assessment

Return Metrics (7)

ROA:2.5%
Reinvestment Rate:-15.8%
Fundamental Growth Rate (g):-2.0%
Market-Implied Growth Rate:-2.7%

Margin Analysis (3)

Operating Margin Ttm:17.3%
Net Margin Ttm:14.4%
Ebitda Margin:19.8%

TTM Performance (2)

Operating Margin Ttm:17.3%
Net Margin Ttm:14.4%

Yield Metrics (2)

Earnings Yield:$12.17
Dividend Yield:0.9%
C. Log-Linear Regression Growth Trends

Earnings Surprise (SUE) (3)

EPS Surprise vs Expected:26.7%
Latest Earnings Filed:2026-07-28

Revenue Growth (Linear) (1)

Revenue Growth Rate (Linear):-2.3%

Earnings Growth (Linear) (1)

Net Income Growth Rate (Linear):-5.4%

Cash Flow Growth (Linear) (1)

Operating Cash Flow Growth Rate (Linear):7.8%

Operating Growth (Linear) (1)

Operating Income Growth Rate (Linear):-0.1%
D. Financial Stability

Liquidity Ratios (3)

Current Ratio:0.25x
Quick Ratio:0.25x
Cash Ratio:0.25x

Leverage Analysis (3)

Debt To Equity Ttm:1.32x
Debt-to-Equity Ratio:1.32x
Debt To Ebitda:5.51x

Coverage Ratios (2)

Interest Coverage Ratio:0.15x
Times Interest Earned:0.15

Capital Structure (4)

Working Capital:-11,049,000,000.00
Cash And Cash Equivalents:3,683,000,000.00
Long Term Debt:$4.31B
Net Debt:$645.00M
DIVISION II: FINANCIAL STATEMENTS ANALYSIS
A. Income Statement Analysis

Revenue Components (2)

Revenue TTM: $3.96B
Linear Growth: -2.3%
📊 Click to view full BFH Revenue analysis & methodology →
Cost Of Revenue Ttm:$0.00

Profitability Breakdown (2)

$0.00
Operating income TTM: $684.00M
Linear Growth: -7.0%
📊 Click to view full BFH Operating Income analysis & methodology →

Bottom Line Performance (3)

Net income TTM: $568.00M
Linear Growth: -5.4%
📊 Click to view full BFH Net Income analysis & methodology →
Income Before Tax:$684.00M
Ebitda Ttm:785,454,000.00

Operating Expenses (5)

Operating Expenses:1,985,000,000.00
R And D Expense:0.00
Sga Expense:0.00
Income Tax Expense:$207.00M
Interest Expense:4,184,000,000.00

Expense Ratios (3)

R And D To Revenue Percentage:0.0%
Sga To Revenue Percentage:0.0%
Ebitda Margin:19.8%
B. Balance Sheet Analysis

Asset Composition (5)

Total Assets:$22.45B
Current Assets:$3.68B
Ppe Net:104,000,000.00
Goodwill:1,342,700,000.00
Intangible Assets:$53.00M

Liability Structure (4)

Total Liabilities:19,087,000,000.00
Current Liabilities:14,732,000,000.00
Long Term Debt:$4.31B
Short Term Debt:$20.00M

Equity & Capital (3)

Equity:$3.37B
Retained Earnings:$1.78B
Common Stock:200,000,000.00

Working Capital Items (3)

Accounts Receivable:148,000,000.00
Inventory:0.00
Accounts Payable:0.00

Special Items (2)

Contract Liabilities:0.00
Stock Based Compensation:16,000,000.00
C. Cash Flow Analysis

Operating Activities (2)

Operating cash flow TTM: $2.19B
Linear Growth: 7.8%
$0.00

Investment Activities (1)

Investing Cash Flow:$317.00M

Financing Activities (3)

Financing Cash Flow:-$475.00M
Dividends Paid Ttm:38,000,000.00
Stock Repurchase:153,000,000.00

Capital Transactions (3)

Common Stock Issuance:0.00
Long Term Debt Issuance:$0.00
Long Term Debt Repayments:$0.00

Non-Cash Items (1)

Depreciation Amortization Ttm:101,454,000.00
DIVISION III: OPERATIONAL METRICS
A. Per Share Analysis

Earnings Per Share (3)

EPS (Basic TTM):13.10
Eps diluted TTM: $12.87
Linear Growth: -2.4%
📊 Click to view full BFH EPS analysis & methodology →
Earnings Per Share Ttm:$14.24

Revenue & Cash Per Share (2)

Sales Per Share Ttm:99.17
Operating Cash Flow Per Share:$52.43

Book Value & Capital (2)

Book Value Per Share:$84.34
Cash Per Share:92.31

Dividend Policy (1)

Dividend Payout Ratio:7.86x
B. Operational Efficiency

Asset Utilization (2)

Asset Turnover Ttm:0.18x
Working Capital Turnover Ttm:-999.00x

Receivables Management (2)

Receivables Turnover Ttm:26.74x
Days Sales Outstanding Ttm:13.65

Inventory Management (2)

Inventory Turnover Ttm:-999.00x
Days Inventory Outstanding Ttm:-999.00

Payables & Cash Cycle (2)

Days Payable Outstanding:-999.00
Cash Conversion Cycle:13.65
C. Quality & Risk Metrics

Financial Quality Scores (2)

Financial Strength Score:20.00
Quality Score:80.00

Market Metrics (2)

Beta:0.00x
Volatility Category:unknown
DIVISION IV: INVESTMENT ANALYSIS
A. Value Investment Framework

Damodaran Growth Analysis (4)

Reinvestment Rate:-15.8%
Fundamental Growth Rate (g):-2.0%
Market-Implied Growth Rate:-2.7%
B. Log-Linear Regression Growth Analysis

Growth Rates (Log-Linear Regression) (3)

Revenue Growth Rate (Linear):-2.3%
Net Income Growth Rate (Linear):-5.4%
Operating Income Growth Rate (Linear):-0.1%

Cash Flow Growth Rates (1)

Operating Cash Flow Growth Rate (Linear):7.8%

Other Growth Rates (1)

Book Value Growth Rate (Linear):9.7%
C. Company Profile & Context

Corporate Information (6)

Symbol:BFH
Company Name:BREAD FINANCIAL HOLDINGS, INC.
Sector:Financial Services
Industry:Consumer Finance
Exchange:NYSE
Country:United States

Market Classification (3)

Market Cap Category:N/A
Price Category:high
Volume Category:N/A

Share Structure (3)

Shares Outstanding:39.90M
Shares Outstanding Basic:39.90M
Shares Outstanding Diluted:40.70M

Data Processing Info (3)

Processing Version:v3.0
Last Updated:2026-08-30 14:02:23 UTC
Data Timestamp:2026-08-30T14:02:23.674030
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