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ZYBERNO
Stock Report
Updated Aug 31, 2026

FRANKLIN FINANCIAL SERVICES CORPORATION (FRAF)

Financial Services • NASDAQ

$62.06

Professional Investment Analysis

ZYBERNO SCORE →
Is it a great business? Is it getting better?
49.0/100
WEAK BUSINESS
FRANKLIN FINANCIAL SERVICES CORPORATION (FRAF) scores 49/100 — weak fundamentals with mixed indicators requiring careful analysis before acting.
📊 How is the Zyberno Score calculated? +
VALUATION SIGNAL
⚠
Business Model Limitation
FRANKLIN FINANCIAL SERVICES CORPORATION operates in the Banking industry. Owner Earnings-based DCF analysis — the foundation of both the Margin of Safety and the Brina Gap — is not well-suited to companies whose business model is structurally built around leverage: banks, insurers, mortgage companies, and REITs. These businesses are typically valued using sector-specific metrics such as Price-to-Book, Price-to-FFO, or Net Asset Value. Treat these signals as directional only.
MARGIN OF SAFETY
Is this stock cheap or expensive relative to what the business has historically generated for owners?
+55.5%
Undervalued
Is the market underestimating or overestimating what this business is capable of going forward?
+16.6%
Market Underestimates
↑ UNDER
+50%
Brina Gap
-50%
↓ OVER
← OVERVALUED
-100%
Margin of Safety
UNDERVALUED →
+100%
UNDERESTIMATED
GROWTH
DOUBLE
DISCOUNT
EXPENSIVE
HYPE
VALUE
TRAP
0,0
MoS +55.5%  ·  Gap +16.6%

Two independent signals. One tells you if the stock is cheap relative to what the business has historically generated for owners — the Margin of Safety. The other tells you if the market is underestimating what the business is capable of going forward — the Brina Gap.

They are calculated from completely different data sources and answer completely different questions. The Margin of Safety reads the past. The Brina Gap reads the present economics and compares them against what the current stock price is assuming about the future.

When both point in the same direction simultaneously — DOUBLE DISCOUNT — the probability of genuine mispricing is high. The market is wrong on two independent dimensions at once, which is rare and significant.

The most dangerous scenario is not an overvalued stock — those are easy to avoid. It is a VALUE TRAP: a stock that appears cheap historically but where the market is already pricing in stronger growth than the business fundamentals support. Without the Brina Gap signal this looks identical to a genuine opportunity. The matrix separates them instantly.

The Brina Gap is the more powerful of the two signals. Most investors and analytical tools focus on valuation alone — whether a stock is cheap relative to earnings. Far fewer systematically compare what the business economics structurally support against what the stock price is actually assuming. That gap between fundamental growth potential and market expectations is where the most reliable mispricings live, and where this matrix earns its value.

Use this as your first filter. A stock in DOUBLE DISCOUNT territory is worth investigating. Everything else requires either more caution or a specific reason to act.

DOUBLE DISCOUNT OPPORTUNITY
FRANKLIN FINANCIAL SERVICES CORPORATION (FRAF) scores a Double Discount — Margin of Safety +55.5% against historical owner earnings and Brina Gap +16.6% against forward business economics. Both independent signals point to undervaluation simultaneously.
🎯 Expected Annual Return →
23.1%
Margin of Safety convergence — your return if the market re-prices to intrinsic value (5-yr annualised)
24.7%
Brina Gap convergence — your return if the market corrects the growth mispricing the Gap measures
14.0%
Yield + growth — what the business alone earns you, even if the market never re-rates
💰 How is Margin of Safety calculated? +
📈 How is Brina Gap calculated? +

Critical Financial Health Indicators

Return on Equity (Profitability):AVERAGE (14.0%)
Debt-to-Equity (Solvency Risk):EXCELLENT (0.05x)
Operating Margin (Operational Efficiency):EXCELLENT (26.6%)
Return on Capital (Capital Efficiency):CRITICAL (1.1%)
📊 Valuation Trilogy
Three interconnected metrics for complete valuation analysis
💎
Intrinsic Value
DCF Fair Value
$139.51
🛡️
Margin of Safety
Valuation Gap
55.5%
🎯
Expected Return
Projected Annual
23.1%
Click any metric for full methodology and detailed analysis
Zyberno's Verdict

According to Zyberno, FRANKLIN FINANCIAL SERVICES CORPORATION (FRAF) is a buy opportunity — WEAK BUSINESS (49/100) trading at a Margin of Safety of +55.5% against historical owner earnings, with a Brina Gap of +16.6% confirming the market is underestimating its forward growth capacity.

According to Zyberno's DCF model, FRANKLIN FINANCIAL SERVICES CORPORATION (FRAF) trades at $62.06 against an estimated intrinsic value per share of $139.51 — a +55.5% Margin of Safety based on Owner Earnings of $40.21M TTM, projected at 5.2% growth for 10 years with a 2.5% terminal growth rate. The Brina Gap of +16.6% strengthens the case: based on the company's ROIC (1.1%) and reinvestment rate (-6.8%), the business can fundamentally grow at -0.1% — but the current enterprise value implies the market expects -16.7%. This places FRAF in the Double Discount quadrant of the Brina Matrix, the rarest and most attractive position. Zyberno's model translates this into a 5-year expected return of 23.1% annually.

Over the trailing twelve months, FRAF generated $40.21M in Owner Earnings. Capital was deployed as follows: $405.00K returned via share buybacks, $5.96M paid as dividends, $520.00K invested in capital expenditures. Reinvestment rate: -6.8%. Owner Earnings have grown at 5.2% annually over the trailing five years using log-linear regression.

DIVISION I: EXECUTIVE SUMMARY
A. Market Valuation

Market Price & Capitalization (2)

Current Price:62.06
Market Cap:$278.84M

Valuation Multiples (4)

P/E Ratio:
11.30x
📊 Click to view full FRAF P/E analysis →
P/B Ratio:1.52x
P/S Ratio:2.42x
Peg Ratio:0.17x

Enterprise Metrics (3)

Enterprise Value:$86.95M
Ev Ebitda Ratio:2.65x
Pfcf Ratio:7.11x

Price Action & Momentum (3)

12-1 Momentum:
+63.8% (90th pctile)
📈 Click to view full FRAF Momentum analysis →
Momentum Percentile:90 / 100
% of 52-Week High:94.9%
B. Profitability Assessment

Return Metrics (7)

ROE:
14.0%
📊 Click to view full FRAF ROE analysis →
ROA:1.1%
Roic:
1.1%
📊 Click to view full FRAF ROIC analysis →
Reinvestment Rate:-6.8%
Fundamental Growth Rate (g):-0.1%
Market-Implied Growth Rate:-16.7%
Brina Gap:
16.6%
☷ Click to view full FRAF Brina Gap analysis →

Margin Analysis (3)

Operating Margin Ttm:26.6%
Net Margin Ttm:21.4%
Ebitda Margin:28.4%

TTM Performance (2)

Operating Margin Ttm:26.6%
Net Margin Ttm:21.4%

Yield Metrics (3)

Earnings Yield:$8.63
Owner Earnings Yield:$14.06
Dividend Yield:2.1%
C. Log-Linear Regression Growth Trends

Earnings Surprise (SUE) (3)

Earnings Surprise (SUE):
+0.15
📊 Click to view full FRAF Earnings Surprise analysis →
EPS Surprise vs Expected:4.7%
Latest Earnings Filed:2026-08-10

Revenue Growth (Linear) (1)

Revenue Growth Rate (Linear):-22.8%

Earnings Growth (Linear) (1)

Net Income Growth Rate (Linear):14.4%

Cash Flow Growth (Linear) (2)

Free Cash Flow Growth Rate (Linear):5.2%
Operating Cash Flow Growth Rate (Linear):5.4%

Operating Growth (Linear) (1)

Operating Income Growth Rate (Linear):17.0%
D. Financial Stability

Liquidity Ratios (3)

Current Ratio:0.01x
Quick Ratio:0.01x
Cash Ratio:0.10x

Leverage Analysis (3)

Debt To Equity Ttm:0.05x
Debt-to-Equity Ratio:0.05x
Debt To Ebitda:0.10x

Coverage Ratios (2)

Interest Coverage Ratio:0.35x
Times Interest Earned:0.35

Capital Structure (4)

Working Capital:-1,899,028,000.00
Cash And Cash Equivalents:195,031,000.00
Long Term Debt:$2.55M
Net Debt:-$191.89M
DIVISION II: FINANCIAL STATEMENTS ANALYSIS
A. Income Statement Analysis

Revenue Components (2)

Revenue TTM: $115.41M
Linear Growth: -22.8%
📊 Click to view full FRAF Revenue analysis & methodology →
Cost Of Revenue Ttm:$0.00

Profitability Breakdown (2)

$0.00
Operating income TTM: $30.69M
Linear Growth: 17.0%
📊 Click to view full FRAF Operating Income analysis & methodology →

Bottom Line Performance (3)

Net income TTM: $24.64M
Linear Growth: 14.4%
📊 Click to view full FRAF Net Income analysis & methodology →
Income Before Tax:$30.69M
Ebitda Ttm:32,815,000.00

Operating Expenses (5)

Operating Expenses:60,652,000.00
R And D Expense:0.00
Sga Expense:0.00
Income Tax Expense:$6.05M
Interest Expense:74,670,000.00

Expense Ratios (3)

R And D To Revenue Percentage:0.0%
Sga To Revenue Percentage:0.0%
Ebitda Margin:28.4%
B. Balance Sheet Analysis

Asset Composition (5)

Total Assets:$2.34B
Current Assets:$25.56M
Ppe Net:26,262,000.00
Goodwill:9,016,000.00
Intangible Assets:$0.00

Liability Structure (4)

Total Liabilities:2,151,336,000.00
Current Liabilities:1,924,588,000.00
Long Term Debt:$2.55M
Short Term Debt:$597.00K

Equity & Capital (3)

Equity:$183.85M
Retained Earnings:$165.09M
Common Stock:15,000,000.00

Working Capital Items (3)

Accounts Receivable:0.00
Inventory:0.00
Accounts Payable:0.00

Special Items (2)

Contract Liabilities:0.00
Stock Based Compensation:156,000.00
C. Cash Flow Analysis

Operating Activities (2)

Operating cash flow TTM: $40.71M
Linear Growth: 5.4%
Free cash flow TTM: $40.19M
Linear Growth: 5.2%
📊 Click to view full FRAF Free Cash Flow analysis & methodology →

Investment Activities (2)

Investing Cash Flow:$6.64M
Capital Expenditures Ttm:520,000.00

Financing Activities (3)

Financing Cash Flow:$52.32M
Dividends Paid Ttm:5,963,000.00
Stock Repurchase:405,000.00

Capital Transactions (3)

Common Stock Issuance:0.00
Long Term Debt Issuance:$200.00M
Long Term Debt Repayments:$0.00

Non-Cash Items (1)

Depreciation Amortization Ttm:2,122,000.00
DIVISION III: OPERATIONAL METRICS
A. Per Share Analysis

Earnings Per Share (3)

EPS (Basic TTM):5.51
Eps diluted TTM: $5.49
Linear Growth: 14.0%
📊 Click to view full FRAF EPS analysis & methodology →
Earnings Per Share Ttm:$5.48

Revenue & Cash Per Share (3)

Sales Per Share Ttm:25.69
Operating Cash Flow Per Share:$5.66
Fcf Per Share Ttm:8.95

Book Value & Capital (2)

Book Value Per Share:$40.92
Cash Per Share:43.41

Dividend Policy (1)

Dividend Payout Ratio:24.49x
B. Operational Efficiency

Asset Utilization (2)

Asset Turnover Ttm:0.05x
Working Capital Turnover Ttm:-999.00x

Receivables Management (2)

Receivables Turnover Ttm:-999.00x
Days Sales Outstanding Ttm:-999.00

Inventory Management (2)

Inventory Turnover Ttm:-999.00x
Days Inventory Outstanding Ttm:-999.00

Payables & Cash Cycle (2)

Days Payable Outstanding:-999.00
Cash Conversion Cycle:-999.00
C. Quality & Risk Metrics

Financial Quality Scores (2)

Financial Strength Score:60.00
Quality Score:90.00

Market Metrics (2)

Beta:0.00x
Volatility Category:unknown
DIVISION IV: INVESTMENT ANALYSIS
A. Value Investment Framework

Owner Earnings Analysis (3)

Owner earnings TTM: $40.21M
Linear Growth: 5.2%
📊 Click to view full FRAF Owner Earnings analysis & methodology →
Owner Earnings Per Share:$8.95
Owner Earnings Yield:$14.06

Growth Assessment (1)

Owner Earnings Growth Rate:$5.22

Damodaran Growth Analysis (4)

Reinvestment Rate:-6.8%
Fundamental Growth Rate (g):-0.1%
Market-Implied Growth Rate:-16.7%
Brina Gap:
16.6%
☷ Click to view full FRAF Brina Gap analysis →

Intrinsic Value Models (1)

Intrinsic Value:
$626.84M
📊 Click to view full FRAF DCF valuation →

Margin of Safety (1)

Margin Of Safety:
55.5%
📊 Click to view full FRAF valuation analysis →

Return Scenarios (2)

Theoretical 5-Year Return:
23.1%
📊 Click to view full FRAF expected return analysis →
Forward Expected Return (Yield + Growth):
14.0%
📊 Click to view full FRAF expected return analysis →

Investment Assessment (1)

Buffett Assessment:Excellent margin of safety
B. Log-Linear Regression Growth Analysis

Growth Rates (Log-Linear Regression) (3)

Revenue Growth Rate (Linear):-22.8%
Net Income Growth Rate (Linear):14.4%
Operating Income Growth Rate (Linear):17.0%

Cash Flow Growth Rates (2)

Free Cash Flow Growth Rate (Linear):5.2%
Operating Cash Flow Growth Rate (Linear):5.4%

Other Growth Rates (2)

Book Value Growth Rate (Linear):11.2%
Owner Earnings Growth Rate:$5.22
C. Company Profile & Context

Corporate Information (6)

Symbol:FRAF
Company Name:FRANKLIN FINANCIAL SERVICES CORPORATION
Sector:Financial Services
Industry:Banking
Exchange:NASDAQ
Country:United States

Market Classification (3)

Market Cap Category:N/A
Price Category:high
Volume Category:N/A

Share Structure (3)

Shares Outstanding:4.49M
Shares Outstanding Basic:4.49M
Shares Outstanding Diluted:4.50M

Data Processing Info (3)

Processing Version:v3.0
Last Updated:2026-08-31 03:01:55 UTC
Data Timestamp:2026-08-18T11:04:44.083649
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