📈 Gross Profit History (16 Quarters)
🧮 VRA Gross Profit Breakdown
Understanding Gross Profit
Gross Profit is Revenue minus Cost of Revenue (also called Cost of Goods Sold or COGS). It measures how much a company earns from selling its products before subtracting operating expenses. For VRA, the trailing twelve month gross profit is $131.1M.
Why Gross Profit Matters
Gross margin (Gross Profit / Revenue) is one of the most important indicators of pricing power and competitive advantage. Companies with high and stable gross margins typically have differentiated products, strong brands, or unique capabilities.
VRA's gross profit growth rate of -21.27% (based on log-linear regression of 16 quarters) indicates significant decline that may indicate pricing pressure or cost increases.
Gross Margin: The Key Metric
VRA's gross margin of 47.90% shows what percentage of each sales dollar remains after paying direct production costs. Gross margins between 40-60% are solid and typical of differentiated products with pricing power.
Gross Profit vs Other Profitability Metrics
Operating Income: $-41.2M →
Gross Profit minus operating expenses (SG&A, R&D). Shows profitability after all operating costs but before interest and taxes.
Net Income: $-19.2M →
The bottom line after all expenses including interest and taxes. The final measure of accounting profit.
Free Cash Flow: $929.0K →
Actual cash generated after capital expenditures. Can differ significantly from gross profit due to working capital and capex.
Revenue: $273.7M →
The top line that gross profit is derived from. Gross margin shows what percentage becomes gross profit.
Summary: VRA Gross Profit Trend
VERA BRADLEY, INC. (VRA) has a gross margin of 47.90%, which Zyberno classifies as excellent for a Materials company — above the 30% threshold Zyberno applies to materials businesses where commodity pricing and processing efficiency determine gross margins. Gross profit grew at -21.27% annually — a material decline Zyberno treats as a concern requiring investigation. For complete financial analysis, view the full VRA stock report on Zyberno.
Frequently Asked Questions
What is VRA's current gross profit?
VERA BRADLEY, INC.'s trailing twelve month (TTM) gross profit is $131.1M, growing at -21.27% annually — a material decline Zyberno treats as a concern requiring investigation.
Is VRA's gross profit growing?
VERA BRADLEY, INC. (VRA) has a gross margin of 47.90%, which Zyberno classifies as excellent for a Materials company — above the 30% threshold Zyberno applies to materials businesses where commodity pricing and processing efficiency determine gross margins. Gross profit grew at -21.27% annually — a material decline Zyberno treats as a concern requiring investigation.
What is VRA's gross margin?
VERA BRADLEY, INC. (VRA) has a gross margin of 47.90%, which Zyberno classifies as excellent for a Materials company — above the 30% threshold Zyberno applies to materials businesses where commodity pricing and processing efficiency determine gross margins. Gross profit grew at -21.27% annually — a material decline Zyberno treats as a concern requiring investigation.
What is the difference between gross profit and net income?
Gross profit is Revenue minus Cost of Revenue only. Net income also subtracts operating expenses, interest, and taxes. VRA's gross profit is $131.1M versus net income of $-19.2M.
📊 Full VRA Stock Report →
See VRA's intrinsic value, margin of safety, DCF valuation, and complete financial analysis with 250+ metrics.
💵 VRA Free Cash Flow →
Compare to Free Cash Flow which subtracts all capital expenditures, not just maintenance CapEx.
💰 VRA Owner Earnings →
Compare to Buffett's Owner Earnings metric which uses maintenance CapEx instead of total capital expenditures.
📈 VRA Earnings Per Share →
Analyze EPS trends, P/E ratio, earnings yield, and per-share profitability metrics.
🎯 VRA Earnings Surprise (SUE) →
See whether VRA is beating or missing its own earnings trend — Standardized Unexpected Earnings and post-earnings drift.
📊 VRA Revenue →
Analyze revenue trends, growth rate, P/S ratio, and top-line sales performance.
💰 VRA Net Income →
Analyze the bottom-line profit, P/E ratio, and net profit margin trends.
🔶 VRA Operating Income →
Analyze EBIT, operating margin, and core business profitability before interest and taxes.
💜 VRA Gross Profit →
Analyze gross margin, pricing power, and profitability before operating expenses.